The Project Group

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"When I realized that I needed to update my website, I asked one of my IT consultants if she had a recommendation.  She immediately and enthusiastically recommended Casey Murphy of Quetra Creative.  And in this testimonial, I am doing the same. 

Casey began the process with an insightful series of questions – drawing me into a reflective process, activating thoughts and sketching a creative perspective.  My view and comprehension of the digital frontier began expanding – and this growth process was critical as we entered the design phase.

The design’s focus was on brand identity -- and the need to showcase our extensive portfolio via clean, visually striking and informative design.  After completing an exhaustive audit of our projects’ history, he developed a blueprint for each project’s case-study page.  In doing so, he created a framework that was logical, organized and consistent – featuring the portfolio while allowing visitors to easily navigate the site.

 Our new website now delivers content and functionality thru a transformative use of images, text, color and space – across a wide range of devices, from a 27” monitor down to your typical smartphone. The way finding throughout the website is crisp and intuitive – and I am certain that it will help differentiate our services, trigger curiosity about our firm and enhance our bottom line."

John M. Zayac
Principal, The Project Group

Case Study

Background: 

The Project Group was established in 1999.  It is a diversified company offering project-management and project-monitoring services to institutional, governmental and corporate clients engaged in the development of capital projects and the management of those facilities. They have emerged as a premier provider of project-management and other related services in the Greater Cleveland area and beyond.

The Project Group partnered with Quetra Creative for a complete re-design of their website. While their previous website served as a functional online presence for a number of years, the site had become markedly outdated in terms of both content and technology.

Challenge

Early in the project it became clear that we needed to deliver a website that was consistent with The Project Group's overall brand identity and clearly communicated the services they provide. Equally apparent was our need to showcase their extensive portfolio with a design that was clean, visually striking, and informative.

From a technical stand point, we set out to deliver a fully-responsive site that provided an optimal viewing expereince across a wide range of devices — from a 27" monitor down to your typical smartphone.

From a structural standpoint, we needed to develop a logical, organized and consistent framework that would properly showcase the The Project Group's portfolio while allowing visitors to easily navigate the site. To achieve this, we performed a complete audit of their project history. In collaboration with The Project Group team, we gathered all relevant project history information and recorded our findings in a centralized spreadsheet for the purpose of:

  • Establishing a complete, thorough history of every project in their portfolio
  • Defining the appropriate categories and fields for use in the project descriptions
  • Providing a blueprint for the individual design of each case study portfolio page

Solution

Using The Project Group's own attention to detail as inspiration, we delivered an ultra-clean, informative and fully-responsive website that portrays The Project Group as who they are — an innovative leader of their industry. 

Performing a complete audit of their project history  allowed us to present each case study in a consistent, logical manner. Moreover, it enabled us to develop a clean, intuitive and organized site structure that is easy to navigate.

The Project Group is a model client. Its defined direction and practical feedback allowed us to take an initial concept and run with it.

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