Five Star Trucking is an industry leading transportation and logistics company providing outstanding logistics service and superior customer support to all they serve. They are based out of Willoughby, Ohio and have been operating for 40 years.
Prior to the re-design, Five Star Trucking's website was severly outdated. Many of the top-tier pages had little, if any, content on the page, and in some cases the links were not even functional.
One of the primary goals for the website re-design project was to clearly communicate the range of services Five Star Trucking offers. Over the past 40 years, as the company has evolved, so to has the services they offer. We wanted the new website to convey this from a digital standpoint.
In terms of functionality, the company wanted to offer a quick and user-friendly way for visitors (and prospective customers) to submit information in order to obtain a shipping quote.
Finally, Five Star wanted to place greater emphasis on their "Five Stars of Success", the values upon which the company has been built over the past 40 years.
We partnered with Five Star Trucking to deliver a fully-responsive, clean and vivid website design to establish a functional online presence for the company.
We constructed their main navigation to target Five Star's three main pillars of business: visitors who want an overview of their Services, visitors who were prospective Carriers, and visitors that were prospective Owner Operators.
Next, we placed a call-to-action button in the main navigation for visitors to easily access the Requst-A-Quote Form, allowing them to submit quote-specific information in just minutes.
Finally, we highlighted the company's core values ( their "Five Star's of Success") on the About Us page with a custom REACT section, which includes an interactive, tabbed overview of their five core values.